Meta Rolls Out New Automated Video Ad Option Featuring Catalog Product Ads
With the increasing popularity of artificial intelligence and automation in marketing, Meta (formerly Facebook) launches the Meta Advantage + shopping campaign, an AI-navigated solution to social commerce. Besides, Meta also upgraded a momentous feature for their Catalog Product Ad which is an automated video ad option, that allows advertisers to seamlessly integrate video assets into their product listings engaging approach to highlight their offers. Back then, there was a limitation that the brands could only upload still images but with the advancement of this innovative feature for their Catalog Product Ad, it now, let’s advertisers upload their entire product Catalog into the Meta’s system. Implementing the advanced AI, Meta makes sure that the most relevant products are displayed to users which are purely based on their interests, previous interaction with the brand, or specific products that they have checked on the brand’s website, etc. Speaking about the capa...