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Meta Rolls Out New Automated Video Ad Option Featuring Catalog Product Ads

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  With the increasing popularity of artificial intelligence and automation in marketing, Meta (formerly Facebook) launches the Meta Advantage + shopping campaign, an AI-navigated solution to social commerce. Besides, Meta also upgraded a momentous feature for their  Catalog Product Ad  which is an automated video ad option, that allows advertisers to seamlessly integrate video assets into their product listings engaging approach to highlight their offers. Back then, there was a limitation that the brands could only upload still images but with the advancement of this innovative feature for their Catalog Product Ad, it now, let’s advertisers upload their entire product Catalog into the Meta’s system. Implementing the advanced AI, Meta makes sure that the most relevant products are displayed to users which are purely based on their interests, previous interaction with the brand, or specific products that they have checked on the brand’s website, etc. Speaking about the capa...

Is Web Development Dying?

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  Web development  over the years has seen tremendous growth and transformation, since its inception. With the rise of new technologies, including DIY website builders and artificial intelligence (AI), there is speculation about the future of traditional web development. Is web development dying? Let us explore the evolving landscape of web development, the role of DIY and AI tools, and why skilled web developers are still crucial. The Evolution of Web Development Web development has continuously evolved as driven by advancements in technology and changing user expectations. Initially, web development was a highly specialized field requiring in-depth knowledge of HTML, CSS, and JavaScript. Over the years, the introduction of various frameworks and libraries such as React, Angular, and Vue.js has streamlined the development process, making it more accessible. However, the landscape is changing further with the emergence of DIY website builders and AI-powered tools. These innova...

The Art and Science of Signage Design Services: Transforming Spaces and Elevating Brands

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  In an era where brand visibility stands as a cornerstone for business success, a premier   signage design services   company plays an indispensable role in casting the first stone towards crafting a memorable brand identity. Through meticulous signage board design and strategic outdoor signage placement, these companies not only enhance brand recognition but also significantly contribute to the aesthetic appeal of a business’s physical presence. The importance of selecting a seasoned signage design services partner cannot be overstated, as it directly influences customer perception and engagement, marking the initial step in a brand’s journey towards establishing its mark in the competitive landscape. Evolution of Signage Design Services in India India’s signage design services has deep cultural roots, beginning with ancient symbols and inscriptions used to guide travelers. This tradition evolved to incorporate new materials and technologies, enhancing visibility and ae...

Baahubali’s­ success­ leads­ Rajamouli­ to­ eye­ animated­ films­next

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  SS Rajamouli , the acclaimed filmmaker known for his action movies “ Eega “, “ Magadheera ” and the much celebrated hits like “ Baahubali ” and “ RRR ,” revealed his interest in venturing into the world of animation films. At a press conference for his latest project, “Baahubali: Crown of Blood,” Rajamouli expressed his longstanding desire to create an animated feature. He sees animation as a means to explore new creative territories. Collaborating with Disney+ Hotstar for the upcoming series, Rajamouli aims to leverage such projects to enhance his filmmaking skills. The “Baahubali: Crown of Blood” series acts as a prequel to Rajamouli’s iconic “Baahubali” movies, which captivated audiences worldwide with their epic storytelling. Rajamouli, a self-professed fan of animated classics like “ The Lion King ” and “ Aladdin ,” believes there’s a substantial audience in India for animation films. However, he notes that Indian animation content often caters exclusively to children, unlik...

Meta Unveils Enhanced Gen-AI Tools Catering to Marketers

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Meta unveils upgraded generative AI tools tailored for marketers, aiming to   boost advertising performance   through creative variations and streamlined processes throughout the campaign journey. These enhanced features include comprehensive image and text generation capabilities, empowering businesses to expand their creative horizons and drive growth. By leveraging Meta’s generative AI, advertisers can effortlessly generate diverse background variations and make adjustments to product imagery, offering a spectrum of creative options. This functionality, currently in rollout, will soon incorporate text prompts for further customization. Moreover, Meta introduces text overlay options, featuring a selection of popular font types to align with brand aesthetics. Additionally, image expansion functionality ensures seamless adaptation across various platforms, now seamlessly integrated with text overlays on ads across Instagram and Facebook. Meta pioneers text generation, enrichin...

Guide to Hiring a Digital Marketing Firm In 2024

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  What is Digital Marketing? Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It offers businesses a cost-effective, scalable, and measurable way to reach and engage target audiences, drive website traffic, generate leads, increase sales, and build brand awareness in today's digital-centric world. Digital marketing strategies can include various tactics and channels, such as: Search Engine Optimization (SEO): Optimizing a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs), thereby driving organic (unpaid) traffic. Pay-Per-Click (PPC) Advertising: Placing ads on search engines or other platforms and paying a fee each time someone clicks on the ad. Common PPC platforms include Google Ads, Bing Ads, and social media advertising platforms like...

Outdoor advertising in Delhi NCR: Evolution, innovation and enduring impact

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  Grandeur of outdoor advertising - Outdoor advertising has an almost magical quality that goes beyond just keeping up with the latest tech or trends. It's like a storyteller who captivates their audience with a tale that feels timeless. Imagine strolling down a busy city street, or perhaps driving through the peaceful countryside, and suddenly being stopped in your tracks by a billboard or poster that seems to speak directly to you. It's not just about flashy graphics or catchy slogans; it's about connecting with people in their everyday lives. Whether you're rushing to work or taking a leisurely drive, outdoor advertisements have this incredible knack for grabbing your attention and sparking something inside you. Every brand aspires to grace hoardings, towering symbols of visibility and prestige, capturing the attention of passersby effortlessly. Evolution in outdoor advertising - In the past, outdoor advertising relied heavily on traditional methods like painted...